Head of Content

  • Marketing
  • Remote job

Head of Content

Job description

Kriptomat, the most user-friendly government-regulated European cryptocurrency exchange is looking for a new colleague to join us in the role of

Head of Content

(remote role based in Europe)

Would you like to become a part of an innovative, bold and growing team? Are you passionate about cryptocurrency and blockchain industries? Have you got a track record of setting up and managing all aspects of content production, distribution and measurement?

Then, please read on!

Who are we?

Kriptomat is a fintech company headquartered in Tallinn, Estonia. Ever since we got founded in February 2018, we have been growing and providing an unparalleled service to our clients. We are working tirelessly to ensure everyday people can purchase, store, send, and receive cryptocurrencies effortlessly. This movement has just begun, and we look forward to providing our crypto community with outstanding solutions for many years to come.

Find out more about us from our CEO:

What is this role about?

In this role, your goal will be to determine and establish the content marketing strategy for our company, ensuring that it serves the larger strategic imperatives. You will be driving our organic growth and ensuring the execution of all our inbound marketing initiatives. With highly-developed project management skills, you will set prioritisation across multiple stakeholders, establish editorial calendars and effective workflows that focus on delivering business results (growing our customer base, driving brand-recognition). You will manage a team of writers, designers, and SEO experts. We want to be an industry-leader in the content sphere, and we are looking forward to you getting us there.

On a daily basis you will:

  • Manage all aspects of content production, distribution and measurement

  • Set targets, then establish reporting structures around these targets

  • Manage the output of the content team to meet business requirements

  • Produce high-quality content that drives the business targets

  • Take ownership of our CRM marketing efforts

  • Deliver regular customer and internal communication

Your main responsibilities will be:

  • Determine, set and manage our global content strategy
  • Establish our content marketing team by hiring and managing writers, designers, developers and SEO resources
  • Develop plans for the distribution and promotion of content by identifying the correct internal and external channels
  • Create and maintain our editorial vision: tone of voice and visual identity across all forms of content
  • Optimise for SEO by creating high-quality content around relevant terms and improving our company’s SERP rankings across the marketing funnel
  • Take the ownership of our blog. Publish blog content that addresses the needs of our customers and brings new ones
  • Quantify and track the content marketing KPIs that directly impact our business. Proactively adjust and optimize these in order to drive continuous growth of all content verticals
  • Take ownership of email marketing, customer segmentation and conversion workflows
  • Conceptualise and deliver creative campaigns to build brand and product recognition
  • As we are a growth-phase start-up, you will be expected to get your hands dirty, so the ability to produce top-quality content yourself is a must-have

What do we offer?

  • Work with a highly collaborative, innovative, diverse, and bold team, passionate about crypto and committed to continuous learning and personal/professional development
  • Enjoy remote work with all the necessary equipment for maximum comfort and performance
  • Access anything you need for your continuous professional development – from training courses and reference books to a personally organised growth plan
  • Have fun at team building activities and workshops

We review applications continuously, so please apply as soon as possible!

Job requirements

We are looking for someone who has:

  • 7+ years of marketing and content creation experience

  • 2+ years of team management experience with emphasis on content and creativity

  • Experience in B2C Tech/SaaS industry experience and high-growth start-up environments

  • Experience producing content for web and knowledge of distribution channels (blog, social channels, affiliates)

  • Experience in SEO analysis and optimisation, search ranking factors and key algorithm updates

  • Experience in International content development and localisation processes

  • Experience in managing multiple projects at once and the ability to adapt in a fluid, high-growth environment

  • Excellent communication skills (written, verbal, presentation, and interpersonal)

  • Native level English, both spoken and written

  • A positive attitude and a strong focus on results

Ideal, but not a must

  • Previous experience in fintech/crypto industry

While this is the experience/qualifications we would love our Head of Content to have, we are also open to considering applications of those who do not fully meet the listed criteria. If this role interests and excites you but you do not meet all the requirements above, please feel free to apply still, while mentioning the reasons behind your application in your cover letter.