Head of Marketing

  • Marketing
  • Belgrade, Serbia

Head of Marketing

Job description

Who are we?

We are a full-service digital marketing agency made up of a team of proactive people with a passion for creating digital experiences. One of our most important values ​​is relationships - both mutual and relationships with our valued clients. In the collective, we strive for a pleasant and energetic atmosphere that drives us to be better every day.

For every digital service, we have specialized experts who make sure that all our clients' business dreams come true. There is no magic solution for everyone, so each client's strategy is designed according to their activity, assets and end goals.

Our services start with creating quality and user-friendly responsive websites and stores and continue to optimize them and promote them across various online channels. You can also walk through our offices here.

Head of Marketing

We are looking for an experienced, emotionally mature and performance-oriented individual to become head of marketing at Nightwatch. The person will be accountable for lead generation and managing marketing activities in our company, from inbound marketing (blog & content marketing) to SEO; social marketing outreach to paid marketing.

If you are a creative person who enjoys freedom, new technologies, and solving problems; and if you are a positive-oriented thinker who does not fit the traditional internet company structure, this job might be the right fit for you. We are /not/ looking for someone who regularly switches companies, or who is only looking for a huge wage. Our mission is to develop a strong team that shares our values of personal growth, education, and doing exceptional work.

Collectively, we want to bring forward-thinking and innovative solutions to the world. We are a bootstrapped company that believes the future belongs to smaller companies that don’t subscribe to the 9-to-5 corporate way of doing things. We believe that the Silicon Valley era is over, and we are building a business that allows us to enjoy the freedom of working remotely where each of us has the autonomy and flexibility to have a high impact on the world with our work.

Responsibilities

  • Leading and improving marketing strategies and activities, including inbound / content marketing, SEO, email marketing, outreach, paid advertising, social media marketing, and other related activities
  • Working closely with a remote marketing team of 3+ people (specialized for particular areas such as outreach, social media, and content-oriented)
  • Optimizing our user’s journey in the sales funnel
  • Improving and fine-tuning brand message across all communication channels
  • The setting, tracking and reporting performance and KPIs for all marketing activities
  • Holding accountable for lead generation and other KPIs

Job requirements

  • Well-developed leadership and management skills; at least 2 years experience with managing a marketing team and being accountable for hitting KPIs
  • 5+ years of experience with digital marketing
  • Proficiency in understanding and experience with direct and inbound marketing
  • Ability to identify and implement less conventional “growth hacking” processes
  • Extraordinary communication skills; preferably native English speaker, or excellent fluent speaker
  • Experience with SEO and paid advertising methods
  • Experience with split testing tools, Google analytics, funnel optimization