Social & Influencer Marketing Manager

  • Marketing
  • Remote job

Social & Influencer Marketing Manager

Job description

Kriptomat, the most user-friendly government-regulated European cryptocurrency exchange is looking for a new colleague to join us in the role of

Social & Influencer Marketing Manager

(remote role based in Europe)

Would you like to become a part of an innovative, bold and growing team? Are you passionate about cryptocurrency and blockchain industries? Would you like to be a part of the marketing superheroes team coming up with innovative ways to make our product known globally? 

Then, please read on!

Who are we?

Kriptomat is a fintech company headquartered in Tallinn, Estonia. Ever since we got founded in February 2018, we have been growing and providing an unparalleled service to our clients. We are working tirelessly to ensure everyday people can purchase, store, send, and receive cryptocurrencies effortlessly. This movement has just begun, and we look forward to providing our crypto community with outstanding solutions for many years to come.

Find out more about us from our CEO:

What is this role about?

Kriptomat’s Social Team supports the growth of the business by inserting the brand into culture, driving awareness & engagement at scale, and fuelling customer acquisition and advocacy via inspiring content and innovative platform tactics.

The Social & Influencer Marketing Manager is both a creative and a strategic role. You’ll help shape our global strategy and bring to life integrated campaigns and tentpole moments to drive brand metrics. The role is highly visible within the organisation and requires collaboration across marketing, comms, product, customer support, legal, compliance, and risk. You will be the key point of contact for high-level influencers, external agencies and partners, and you will report to the Head of Marketing.

The ideal candidate for this role is creative and has a passion for leveraging social & creator marketing to strategically build brands, capture attention, and generate advocacy. You have a pulse on culture. You think big picture. You’ve led highly creative social campaigns for consumer brands. And you have a deep understanding of social platform capabilities and paid social strategy.

This is a unique opportunity for someone who loves to be challenged intellectually, operates with flexibility, and leads with kindness to have an outsized impact on the future of Kriptomat.

In this role you will :

  • Lead and manage the execution of social & influencer marketing campaigns from inception to completion by inserting social-first thinking to everything we do
  • Pioneer and evolve our social & influencer strategy to continually deliver against business goals
  • Build and manage paid media strategy for influencer initiatives
  • Partner with brand, comms, and product leads to bring to life fully integrated campaigns
  • Lead cross-functional stakeholders through complex processes - from brief and concepting to feedback, approvals, and execution
  • Manage agency partners to ensure flawless execution of campaigns
  • Deliver regular reports with comprehensive metrics and actionable insights to optimise content performance and future campaigns
  • Analyse cultural, community, media, and market trends to inform strategic and creative development for campaigns; stay informed on the latest creator and platform best practices; cultivate strong relationships with platforms (Youtube, Twitter, Instagram, TikTok, etc.), gaining access to emerging features and technologies

What do we offer?

  • Work with a highly collaborative, innovative, diverse, and bold team, passionate about crypto and committed to continuous learning and personal/professional development
  • Enjoy remote work with all the necessary equipment for maximum comfort and performance
  • Access anything you need for your continuous professional development – from training courses and reference books to a personally organised growth plan
  • Have fun at team building activities and workshops

We review applications continuously, so please feel free to apply as soon as possible!

Job requirements

We are looking for someone who has:

  • 4+ years of experience leading social & influencer marketing for well-established, consumer brands
  • Hands-on experience developing and executing creative, innovative, social-first campaigns
  • Experience working with all levels of influencers (from micro to celebrity)
  • Experience with social advertising and how to align organic and paid strategy
  • Ability to provide clear and concise feedback across a range of topics and audiences
  • Ability to art direct and ideate with creative teams
  • A deep understanding of the social ecosystem and how brands should participate in an authentic way
  • Experience managing complex work streams involving internal stakeholders and external agencies
  • Robust knowledge of social media management tools; experience with Khoros and other social media management tools a plus
  • Excellent communication, collaboration, and planning skills with meticulous attention to detail
  • Proven ability to creatively problem-solve and achieve results in a fast-paced and dynamic environment, often on short deadlines

While this is the experience/qualifications we would love our Social & Influencer Marketing Manager to have, we are also open to considering applications of those who do not fully meet the listed criteria. If this role interests and excites you but you do not meet all the requirements above, please feel free to apply still, while mentioning the reasons behind your application in your cover letter.